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Service Quality
C/M/2124. Service marketing in Maximuscle
- WORDS:
- 4000
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper examines approaches to service marketing used by Maximuscle, a UK sports nutrition company, using the Gap model of service quality analysis and the 4P marketing mix model. Market analysis of the company is conducted, recommendations are suggested about the involvement of social media in the company’s marketing strategies.
KEYWORDS: Service marketing, Maximuscle, Gap model, service quality, marketing mix,
Other Papers On: maximuscle.com
Other Papers On: Service Quality
Other Papers On: Marketing Mix
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