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Service Quality
C/M/2041. Barclays Retail Banking: services audit
- WORDS:
- 4550
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper reports on the services audit of Barclays Retail Banking, a division of Barclays Group, using the approaches of a Service Blueprint and a Service Marketing Mix. The choice of Barclays for auditing is explained, the issues of Barclays Retail Banking services are revealed highlighting errors in their customer service, and suggesting recommendations about possible improvements of service delivery to retail customers.
KEYWORDS: Barclays Group, services audit,
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WHAT OTHERS HAVE SAID
Thank you very much! The paper is right to the point and it's going to be very helpful. Thanks again.Lilly
