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Service Quality
C/M/1701. Role of cross-cultural servicescape in employee motivation and customer satisfaction
- WORDS:
- 5400
- DATE:
- 2010
- PRICE:
- 59.99 GBP
The paper looks at the culture related nature of services explaining the concept of ‘servicescape’ and examining the impact of cross-cultural servicescape on employee motivation and customer satisfaction. A case study is conducted of culturally centric restaurant businesses discussing culture related aspects of the servicescape and highlighting their importance for the evaluation of the service by clients.
KEYWORDS: Cross-cultural servicescape, restaurant service, employee motivation, customer satisfaction,
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WHAT OTHERS HAVE SAID
I have received the paper thanks for doing it so quickly.Patricia
