Browse our collection of papers in
Service Quality
C/M/1427. Service Marketing: theory and case study of Hilton Hotels
- WORDS:
- 4150
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper considers different aspects of service marketing including service gaps, service design, service delivery, service failure, and service recovery. Application of the service marketing principles is examined using the case study of Hilton Hotels and applying the SERVQUAL model to describe the service design of the company.
KEYWORDS: Service Marketing, Hilton Hotels, SERVQUAL,
Other Papers On: Services Marketing
Other Papers On: Service Quality
Other Papers On: Hilton Group
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
service quality dissertation customer management services study hotels satisfaction marketing om proposal bank measuring examination uk hotel issues evaluation delivery barclays hospitality hilton kfc internal halifax budget retention development servqual commerce banking london causes theory audit tesco factors strategy perceptions review operations poor club libya firms customers gap financial airline importance performance using servperf ratings tourism advantage perspective theatre starbucks based consumers care effects health accounting cross cultural servicescape bus role transport restaurants charge employee taxassist expectations accountants motivation congestion impact competitive consequences virgin atlantic international thomas seekers asylum information advice guidance refugees cook affect premier inn outline birmingham travelodge rose overall consumer scm cardiff sun red company saudi arabia maximuscle mobily loyalty mills retail o critical ryanair vs article easy jet dimensions luxury britain lowest costs providers economy leyton change russell bromley retirement homes product fitness grand mba investigation ps vietnamese ebay amazon orange sector public suitability approach monitor salon dressing improvement alaska eat rationale training hsbc investigate evaluate delivering employing model shoppers blueprinting hair mystery master hospital middle east solution online cyprus hrm practices enhance statistic zoo c wetherspoon plc objectives penang behaviour airworld travel staff gliding mutiara malaysia ridge lidl literature employees providing dell input s com managing mcdonald support liner keynes implementation trans milton concert liverpool event pop telephone
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
I got the paper thanks it will come in very handy for my course thank you.Nicholas
