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Service Quality

C/M/1318. Proposal. Causes of poor service quality at KFC

WORDS:
1250
DATE:
2010
PRICE:
19.99 GBP

The paper proposes to examine the factors that influence the quality of service in Kentucky Fried Chicken (KFC) quick service restaurant (QSR). KFC background is described, literature is reviewed on customers’ evaluation of service quality detailing the theoretical principles of the SERVPERF model. Research design and methodology are outlined.

 

KEYWORDS: Proposal, KFC, Service quality, quick service restaurant, QSR,

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