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Service Quality

C/M/1204. Barclays Bank: audit of services

WORDS:
3200
DATE:
2009
PRICE:
39.99 GBP

The paper reports on the audit of financial services provided by Barclays Bank explaining the bank’s service concept and assessing Barclays’ performance attributes, i.e. reliability, responsiveness, competence, communication and customisation. Cost-benefit analysis is conducted, quality gaps in Barclays’ service concept are revealed highlighting the areas that need managerial attention.

 

KEYWORDS: Barclays Bank, audit, service concept, performance attributes, cost-benefit analysis,

 
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