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Segmentation, Targeting and Positioning
S/M/393. Informatics Web Area: Marketing Appraisal
- WORDS:
- 1500
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper presents an appraisal of the service Informatics Web Area (IWA) provided by a British University. The users of the service are described, marketing theories are applied to identify IWA marketing strategies, target audience, SWOT features, etc.
KEYWORDS: Informatics Web Area, marketing strategy, SWOT,
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