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Segmentation, Targeting and Positioning

S/M/16. How to market a new Tate art gallery to a specific target market, specifically researching Buyer/behaviour theory

WORDS:
2500
DATE:
2003
PRICE:
29.99 GBP

This essay looks at how to market a new Tate art gallery to a specific target market, teenagers, specifically researching Buyer behaviour theory. Contains references to opinion leaders and reference groups.

 

KEYWORDS: market, tate, art, gallery, specific, target, market, specifically, researching, buyer, behaviour, theory,

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