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Segmentation, Targeting and Positioning
P/M/543. Market positioning of Nestles Yorkie chocolate: critical analysis
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper reports on the repositioning of the Nestles product Yorkie chocolate bar originally targeted at mens audience. Literature on strategic market positioning and perceptual mapping is reviewed, Nestles marketing of the product is critically analysed.
KEYWORDS: market, positioning, nestles, yorkie, chocolate, critical,
Other Papers On: Nestle
Other Papers On: Segmentation, Targeting and Positioning
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