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Segmentation, Targeting and Positioning

P/M/534. Gay market targeting

WORDS:
3500
DATE:
2004
PRICE:
39.99 GBP

The paper addresses the issues of the UK gay community including their financial standing, life styles, brand preferences, target consumer market segmentation, risks and rewards of gay segment targeting, etc.

 

KEYWORDS: gay, market, targeting,

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Received thanx great paper J.C.