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Segmentation, Targeting and Positioning
C/M/886. Review of literature on segmentation and implementation of segmentation within an organisation
- WORDS:
- 2900
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper offers a review of academic literature on market segmentation that reflects increasing interest towards overt customisation and personalisation. Examples of the implementation of segmentation within organisations are analysed.
KEYWORDS: Segmentation, Customer, Personalisation,
Other Papers On: Segmentation, Targeting and Positioning
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