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Segmentation, Targeting and Positioning

C/M/2450. Marketing plan for the launch of E-Chic

WORDS:
2550
DATE:
2011
PRICE:
29.99 GBP

This paper presents a plan for a new online fashion retailing store, E-Chic, and begins by providing background information. The key terms and concepts are examined, and the paper then details the E-Chic idea. The idea creation process is provided, and the paper then highlights E-Chic’s business objectives. The marketing strategy is discussed, and then looks at market segmentation, target market, position, and provides a marketing mix. The organizational and operational plan is detailed, and this is followed by the financial plan which looks at the sales forecasting for the next three years. The implementation of the plan is detailed, and the paper then provides recommendations for the future of E-Chic.

 

KEYWORDS: online fashion retailing store, marketing plan, E-Chic, business plan, marketing strategy, market segmentation, target market, position, marketing mix, operational plan, organizational plan, financial plan, financial forecasting,

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