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Segmentation, Targeting and Positioning

C/M/2322. An examination of the co-operative bank and Turkey

WORDS:
2700
DATE:
2011
PRICE:
29.99 GBP

This paper focuses on the Co-operative bank, and aims to asses whether it would be feasible to launch a branch in Turkey. The paper begins by providing the background to the bank, and examines it in reference to segmentation, targeting, and positioning. Their consumer profile is evaluated before the paper analyses the consumer behaviour theory. Based on the findings from the analysis, the paper then provides recommendations for the new branch in Turkey.

 

KEYWORDS: Co-operative bank, segmentation, targeting, positioning, consumer behaviour theory,

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