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Segmentation, Targeting and Positioning
C/M/2290. Brand positing at Thomas Cook
- WORDS:
- 950
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This paper focuses on Thomas Cook, the travel agents and aims to evaluate their brand position. Brand positioning is discussed in reference to price, competitors, customers and brand attributes.
KEYWORDS: Thomas Cook, travel agents, brand position, price, competitors, customers brand attributes.,
Other Papers On: Segmentation, Targeting and Positioning
Other Papers On: Thomas Cook Group
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