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Segmentation, Targeting and Positioning

C/M/2202. Market segmentation and its typology

WORDS:
1050
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the concept of market segmentation (MS) explaining MS activity and describing various forms of MS including geographic segmentations, demographic segmentation, psychological segmentation and behavioural segmentation.

 

KEYWORDS: Market segmentation,

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