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Segmentation, Targeting and Positioning
C/M/2119. Market segmentation and positioning strategy of Thomas Cook Travel
- WORDS:
- 1600
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper looks at the marketing performance of Thomas Cook Travel examining theoretical underpinnings of the market segmentation and brand positioning, analysing Thomas Cook’s strategies of gaining competitive advantage, describing their approach to customer segments, identifying the key features of theor positioning and segmentation strategy, and highlighting the areas of Thomas Cook’s marketing strategy that the company may concentrate on in future.
KEYWORDS: Market segmentation, positioning strategy, Thomas Cook Travel,
Other Papers On: Segmentation, Targeting and Positioning
Other Papers On: Thomas Cook Group
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Keywords Tag Cloud
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