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Segmentation, Targeting and Positioning
C/M/1374. Market Segmentation strategy of Zara
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the strategy of market segmentation used by Zara analysing geographical, psychological, socio-cultural and demographic factors that determine customer characteristics of the market segments targeted by the company. The importance of segmentation for the business success of the company is emphasised.
KEYWORDS: Zara, market segmentation,
Other Papers On: Segmentation, Targeting and Positioning
Other Papers On: ZARA
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