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Segmentation, Targeting and Positioning

C/B/4288. Para Mi's foreign expansion plan

WORDS:

7300

DATE:

2011

PRICE:

79.99 GBP

This paper discusses Para Mi in UAE, and aims to examine their foreign expansion plan. The paper begins by detailing their product and services portfolio, and their current location services. Some of the objectives are to identify and justify the best location for Para Mi to set up its new treatment business which will improve the company’s profitability and grow its market share within a very short space of time, to identify the most appropriate facility and treatment solutions to offer clients at this proposed location, and to develop mission, vision and value statements for the proposed new business. The paper analyses their mission, vision and value statements, and follows this with a SWOT, PESTLE, and Porters five forces analysis. The development of strategic options for Para Mi is discussed, and the paper outlines plans for the companies proposed market growth, strategic, funding, and information technology options and process. A marketing plan is provided, and the paper discusses segmentation, targeting and positioning.

KEYWORDS: Para Mi, UAE, foreign expansion plan, product portfolio, PESTLE, SWOT, Porters five forces,