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Segmentation, Targeting and Positioning
C/B/3949. Strategic Planning in Hermitage Leisure Centre: Attracting Youth Market through Modern Marketing Techniques
- WORDS:
- 2600
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the current strategic position of Hermitage Leisure Centre (HLC) analysing it along the lines of the Boston Consulting Group (BCG) matrix and exploring the opportunities of targeting at the youth market through specific marketing strategies. The Ansoff model is used for strategy development, new marketing techniques are suggested, the plan of the strategy implementation is presented.
KEYWORDS: Strategic Planning, Hermitage Leisure Centre, HLC, Youth Market, Marketing Techniques, BCG, Ansoff,
Other Papers On: Strategic Analysis
Other Papers On: Segmentation, Targeting and Positioning
Other Papers On: Hermitage Leisure Centre
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I recieved the document. Delivery was prompt and literature very helpfull.Kirk
