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Sales promotions

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C/M/1028. Dissertation. Sales Promotion Strategies used in Nigerian SME

WORDS:
16900
DATE:
2009
PRICE:
169.99 GBP

The dissertation addresses the issues of sale promotion techniques used in Nigerian small and medium enterprises (SME). Literature is reviewed on the theory of sales promotion activities including the types of sales promotion techniques, the role of marketing communication, the increasing importance of promotional mix in today's economy, the planning and implementation of a sales promotional campaign, etc. Promotional tools used by small and medium manufacturing businesses in Nigeria are studied using the methods of primary research based on the questionnaire distributed among SMEs located in different parts of Lagos. Conclusions are made about the strategies and challenges faced by Nigerian small and medium businesses in meeting their sales objectives. Recommendations are suggested about the design, development and implementation of their sales promotional strategies.

 

KEYWORDS: Dissertation, Sales Promotion, SME, Nigeria, Lagos, Marketing Strategies, promotional,

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C/M/848. Proposal. Evaluation of the Sales Promotions Strategies of SMEs in Nigeria

WORDS:
3600
DATE:
2008
PRICE:
39.99 GBP

The paper proposes research into the effectiveness of sales promotions strategies for SMEs in Nigeria. Not only are SMEs vital to the Nigerian economy, but there sales effectiveness has suffered at the hands of cheap imports. This dissertation proposal therefore makes the case to investigate how effective the sales promotions of Nigerian SMEs are in meeting customers' needs across the various stages of the consumer buying process.

 

KEYWORDS: Proposal, marketing, sales promotions, SMEs, Nigeria,

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E/M/57. Use of celebrities in promoting new products

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines celebrity endorsement (CE), or the use of a well-known person to support the launch of a new product. The challenges, benefits, outcomes and problems of CE campaigns are discussed.

 

KEYWORDS: celebrities, promoting, products,

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S/M/247. 'Tis The Season To Be Gorgeous'

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines the Marketing Mix strategies of advertising and sales promotion providing definitions of both strategies and discussing their techniques. The example of Boots' Christmas campaign Gorgeous is used.

 

KEYWORDS: Advertising, sales promotion, Boots,

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S/M/53. 'The use of sales promotions de-emphasises brand equity and brand loyalty.' Analyse and evaluate the arguments for and against this statement.

WORDS:
5000
DATE:
2004
PRICE:
59.99 GBP

Sales promotion is a tool of the promotional marketing mix largely used by companies. Anyway, in the long run it is feared that sales promotions increase price sensitivity and destroy brand equity, both with retailers and customers. This essay looks at the possible negative effects of sales promotions on brand equity and brand loyalty, striving to understand whether promotion hurts or help a brand appears. Both theory and empirical research are taken into account.

 

KEYWORDS: the, sales, promotions, de-emphasises, brand, equity, brand, loyalty, analyse, evaluate, arguments, statement,

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P/M/145. Many academics consider that sales promotion is essentially a shot-term tactical device which has no lasting effect on brand franchise. Why is this view flawed and what are the long term strategic benefits of sales promotion?

WORDS:
3500
DATE:
2003
PRICE:
39.99 GBP

This essay looks at sales promotions, its attributes and effects and the ways in which sales promotions can be used as the long term strategic marketing tools.

 

KEYWORDS: academics, consider, sales, promotion, essentially, shot-term, tactical, device, lasting, effect, brand, franchise, view, flawed, term, strategic, benefits, sales, promotion,

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Received paper - it has helped point me in the right direction for my research. Martin