Browse our collection of papers in
Sales promotions

Select number of records per page:  

C/M/2316. Ecover sales promotion plan

WORDS:
3550
DATE:
2011
PRICE:
39.99 GBP

This paper focuses on Ecover, and creates a sales promotion plan, and begins detailing their current situation. Their marketing objectives are outlined, along with a discussion regarding their target market. The sales promotion campaign is then discussed, and the paper discusses the purpose, objectives, and methodologies for the campaign. The paper then examines a variety of theories, namely the push, pull, and combination theory. Joint and integrated promotion strategies are discussed, as well as consumer orientated and trade orientated promotions. The paper provides examples of sales promotion techniques, some of which including the price pack deal, on shelf couponing, Loyalty Reward Programme, and Dealer Loader. The sales promotion plan is outlined and the paper discuses the plan for the first four quarters, and also details the expected outcomes for each quarter. Sales promotion budget and controls are discussed, and the alignment of sales promotion activities and organisational resources are evaluated.

 

KEYWORDS: Ecover, sales promotion plan, marketing, target market, sales promotion campaign, push theory, pull theory, combination theory, joint promotion strategy, integrated promotion strategy, consumer orientated promotion, trade orientated promotion, price pack deal, on shelf couponing, Loyalty Reward Programme, Dealer Loader.,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/2295. Investigation of the Sales Promotion Activities at Boots, Superdrug & Lloyds Pharmacy

WORDS:
2750
DATE:
2011
PRICE:
29.99 GBP

This paper looks at sales promotion activities at Boots, Superdrug and Lloyds pharmacy. These are the three key players on the UK Pharmacy industry, and the paper begins by providing information on all of them. The paper then examines different sale promotional strategies like vouchers and coupons, loyalty schemes, and buy one get one free (BOGOF) offers. The effectiveness and relevancy of sale promotions are assessed, before the paper critically analyses the topics discussed.

 

KEYWORDS: Sales promotions, sales promotion activities, Boots, Superdrug, Lloyds pharmacy, UK pharmacy industry, vouchers, coupons, loyalty schemes, buy one get one free, BOGOF,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

S/M/597. Dissertation. Consumer motivations behind impulse buying during sales promotion of SME in Nigeria

WORDS:
17500
DATE:
2011
PRICE:
179.99 GBP

The dissertation examines the factors that motivate Nigerian consumers to make impulse purchasing during sales promotion activities of small and medium-sized enterprises (SME) that have been recently reducing their production. The review of literature touches on the theory of marketing and consumer behaviour including sales promotion activities used to stimulate impulse buying, promotion techniques, consumer decisions about impulse buying, motivation behind consumer behaviour, etc. The methodology of the research is based on the combination of qualitative and quantitative approaches to the analysis of secondary and primary data obtained from 100 questionnaires aimed to establish a socio-demographic background of Nigerian consumers and define their attitudes to sales promotion. Conclusions are made about the most effective sales promotion techniques used by SME in Lagos, Nigeria.

 

KEYWORDS: Dissertation, Consumer motivations, impulse buying, sales promotion, SME in Nigeria,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/1864. Literature Review and Methodology. Effectiveness of Sales Promotion in Supermarkets

WORDS:
10500
DATE:
2011
PRICE:
109.99 GBP

The paper presents three chapters from the dissertation on the effectiveness of sales promotion (SP) in supermarkets providing an introduction to the research, a review of literature and a description of the methodology and design of the study. The literature review touches on the role and types of sales promotion within the retail industry, the approaches to SP planning, SP tools, consumers’ responses to promotion, the factors that influence buying behaviour, etc. The methods of the research and data collection are described providing information on the theory of methods and detailing the design of the primary research that can be applied to the analysis of promotional tools used in retailing and the impacts of these tools on the buying behaviour of consumers with various demographic characteristics.

 

KEYWORDS: Dissertation, Sales Promotion, Supermarket, Literature Review, Methodology,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/1028. Dissertation. Sales Promotion Strategies used in Nigerian SME

WORDS:
16900
DATE:
2009
PRICE:
169.99 GBP

The dissertation addresses the issues of sale promotion techniques used in Nigerian small and medium enterprises (SME). Literature is reviewed on the theory of sales promotion activities including the types of sales promotion techniques, the role of marketing communication, the increasing importance of promotional mix in today's economy, the planning and implementation of a sales promotional campaign, etc. Promotional tools used by small and medium manufacturing businesses in Nigeria are studied using the methods of primary research based on the questionnaire distributed among SMEs located in different parts of Lagos. Conclusions are made about the strategies and challenges faced by Nigerian small and medium businesses in meeting their sales objectives. Recommendations are suggested about the design, development and implementation of their sales promotional strategies.

 

KEYWORDS: Dissertation, Sales Promotion, SME, Nigeria, Lagos, Marketing Strategies, promotional,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/848. Proposal. Evaluation of the Sales Promotions Strategies of SMEs in Nigeria

WORDS:
3600
DATE:
2008
PRICE:
39.99 GBP

The paper proposes research into the effectiveness of sales promotions strategies for SMEs in Nigeria. Not only are SMEs vital to the Nigerian economy, but there sales effectiveness has suffered at the hands of cheap imports. This dissertation proposal therefore makes the case to investigate how effective the sales promotions of Nigerian SMEs are in meeting customers' needs across the various stages of the consumer buying process.

 

KEYWORDS: Proposal, marketing, sales promotions, SMEs, Nigeria,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

E/M/57. Use of celebrities in promoting new products

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines celebrity endorsement (CE), or the use of a well-known person to support the launch of a new product. The challenges, benefits, outcomes and problems of CE campaigns are discussed.

 

KEYWORDS: celebrities, promoting, products,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

S/M/247. 'Tis The Season To Be Gorgeous'

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines the Marketing Mix strategies of advertising and sales promotion providing definitions of both strategies and discussing their techniques. The example of Boots' Christmas campaign Gorgeous is used.

 

KEYWORDS: Advertising, sales promotion, Boots,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

S/M/53. 'The use of sales promotions de-emphasises brand equity and brand loyalty.' Analyse and evaluate the arguments for and against this statement.

WORDS:
5000
DATE:
2004
PRICE:
59.99 GBP

Sales promotion is a tool of the promotional marketing mix largely used by companies. Anyway, in the long run it is feared that sales promotions increase price sensitivity and destroy brand equity, both with retailers and customers. This essay looks at the possible negative effects of sales promotions on brand equity and brand loyalty, striving to understand whether promotion hurts or help a brand appears. Both theory and empirical research are taken into account.

 

KEYWORDS: the, sales, promotions, de-emphasises, brand, equity, brand, loyalty, analyse, evaluate, arguments, statement,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

P/M/145. Many academics consider that sales promotion is essentially a shot-term tactical device which has no lasting effect on brand franchise. Why is this view flawed and what are the long term strategic benefits of sales promotion?

WORDS:
3500
DATE:
2003
PRICE:
39.99 GBP

This essay looks at sales promotions, its attributes and effects and the ways in which sales promotions can be used as the long term strategic marketing tools.

 

KEYWORDS: academics, consider, sales, promotion, essentially, shot-term, tactical, device, lasting, effect, brand, franchise, view, flawed, term, strategic, benefits, sales, promotion,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

CUSTOM WRITING

Can't find what you are looking for? Click here to order a custom written paper

Subject Catalogue

GET OUR GooGLE TOOLBAR BUTTON
Click here
BOOK MARK US
WHAT OTHERS
HAVE SAID
I received the paper very fast and it helped me quite a lot. Thanks Patel