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Sales promotions
S/M/247. 'Tis The Season To Be Gorgeous'
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the Marketing Mix strategies of advertising and sales promotion providing definitions of both strategies and discussing their techniques. The example of Boots' Christmas campaign Gorgeous is used.
KEYWORDS: Advertising, sales promotion, Boots,
Other Papers On: Boots Group Plc
Other Papers On: Sales promotions
Other Papers On: Marketing Communications
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Keywords Tag Cloud
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