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Sales promotions
P/M/145. Many academics consider that sales promotion is essentially a shot-term tactical device which has no lasting effect on brand franchise. Why is this view flawed and what are the long term strategic benefits of sales promotion?
- WORDS:
- 3500
- DATE:
- 2003
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- 39.99 GBP
This essay looks at sales promotions, its attributes and effects and the ways in which sales promotions can be used as the long term strategic marketing tools.
KEYWORDS: academics, consider, sales, promotion, essentially, shot-term, tactical, device, lasting, effect, brand, franchise, view, flawed, term, strategic, benefits, sales, promotion,
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