Browse our collection of papers in
Sales promotions
E/M/57. Use of celebrities in promoting new products
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines celebrity endorsement (CE), or the use of a well-known person to support the launch of a new product. The challenges, benefits, outcomes and problems of CE campaigns are discussed.
KEYWORDS: celebrities, promoting, products,
Other Papers On: Sales promotions
Other Papers On: Advertising
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
sales promotion brand nigeria term sme promotions strategies dissertation review effectiveness literature methodology statement supermarkets analyse evaluate equity arguments loyalty buying lloyds superdrug pharmacy ecover plan boots activities motivations impulse emphasises investigation consumer strategic academics products consider essentially shot promoting celebrities nigerian proposal evaluation smes tactical device benefits tis season gorgeous c flawed lasting effect franchise view de
GET OUR GooGLE TOOLBAR BUTTON
WHAT OTHERS HAVE SAID
Received with thanks after a very speedy service, i.e. less than one minute to arrive.Mike














