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Sales promotions
C/M/848. Proposal. Evaluation of the Sales Promotions Strategies of SMEs in Nigeria
- WORDS:
- 3600
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper proposes research into the effectiveness of sales promotions strategies for SMEs in Nigeria. Not only are SMEs vital to the Nigerian economy, but there sales effectiveness has suffered at the hands of cheap imports. This dissertation proposal therefore makes the case to investigate how effective the sales promotions of Nigerian SMEs are in meeting customers' needs across the various stages of the consumer buying process.
KEYWORDS: Proposal, marketing, sales promotions, SMEs, Nigeria,
Other Papers On: Marketing Dissertations
Other Papers On: Sales promotions
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Keywords Tag Cloud
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