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Sales promotions

C/M/1028. Dissertation. Sales Promotion Strategies used in Nigerian SME

WORDS:

16900

DATE:

2009

PRICE:

169.99 GBP

The dissertation addresses the issues of sale promotion techniques used in Nigerian small and medium enterprises (SME). Literature is reviewed on the theory of sales promotion activities including the types of sales promotion techniques, the role of marketing communication, the increasing importance of promotional mix in today's economy, the planning and implementation of a sales promotional campaign, etc. Promotional tools used by small and medium manufacturing businesses in Nigeria are studied using the methods of primary research based on the questionnaire distributed among SMEs located in different parts of Lagos. Conclusions are made about the strategies and challenges faced by Nigerian small and medium businesses in meeting their sales objectives. Recommendations are suggested about the design, development and implementation of their sales promotional strategies.

KEYWORDS: Dissertation, Sales Promotion, SME, Nigeria, Lagos, Marketing Strategies, promotional,