Browse our collection of papers in
Retail Marketing
C/M/1419. Marketing role of product packaging
- WORDS:
- 1300
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at various aspects of product packaging, describing its basic elements and principles, and highlighting its crucial role in product development and marketing. The paper argues whether packaging design contributes towards gaining competitive advantage of the product in the market.
KEYWORDS: Product packaging, product development, marketing,
C/B/1787. Retail marketing: case study of J D Wetherspoon
- WORDS:
- 2600
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents a case study of J D Wetherspoon describing their position within the UK food retail sector using the model of Porter’s generic strategy, and conducting analysis along the lines of the marketing mix and PESTEL models. The issues of brand management and operational challenges faced by retailers when they undertake internationalisation are discussed.
KEYWORDS: Retail marketing, marketing mix, PESTEL, J D Wetherspoon, Porter’s generic strategies, brand, internationalisation,
C/B/1652. Retail Marketing: Case Study of J D Wetherspoon
- WORDS:
- 2700
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper offers a case study of J D Wetherspoon analysing their competitive strategies, competitive position, retail marketing, retail brand management and the operational challenges facing retailers who seek to internationalise their business. The models of Porter’s Five Forces and generic strategies, Bowman’s strategy clock, and marketing mix are used in the analysis.
KEYWORDS: Retail Marketing, J D Wetherspoon, marketing mix, Porter’s Five Forces, generic strategies,
C/M/845. Experiential Marketing
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the concept of experiential marketing providing a review of literature on the theories of brand and consumer behaviour. The importance of emotional experience for making a purchasing decision is discussed. Case studies of the UK clothes suppliers Next and Primark are conducted with regard to their use of experiential marketing.
KEYWORDS: Experiential Marketing, Next, Primark, brand, consumer behaviour,
C/M/611. Zara: retail marketing
- WORDS:
- 2800
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper offers a case study of Zara's supply chain analysing its vertical integration, explaining how it supports the 'fast fashion' industry, discussing their market orientation, etc. Zara is compared with their major competitors in terms of experience and product offer.
KEYWORDS: Zara, supply chain, market orientation, fashion,
C/M/675. Store Image and Brand Perception at Next
- WORDS:
- 1700
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper examines the store image and brand perception of the Next brand in seven of their Leeds stores. Descriptions are given to Next merchandise, store layout and atmosphere, services, locations, etc. References are made to the work of McGoldrick (2002) on retail marketing. Opinions of Next customers in Leeds are discussed.
KEYWORDS: Next, retail marketing, store image, brand perception.,
S/M/324. Visit a shopping centre at Bluewater and compare your experience with shopping in Oxford Street
- WORDS:
- 1100
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper compares the shopping experience of the author in Bluewater (Greenhithe) and in Oxford Street (London) analyzing the access to travel and shopping facilities, the management of customer services, the shops' architectural and interior designs, etc.
KEYWORDS: Shopping, Bluewater, Oxford Street,
C/M/291. Franchise Market Plan: Budgens
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The option under the franchising agreement is the unique opportunity for the off-licence retailer to improve quality of service, create positive image and to reach targeted financial results. The audit of effectiveness of franchising cooperation between Budgens and off-licence shop has been undertaken in the light of SWOT analysis, Porters Five Forces and other marketing tools. The final decision regarding potential strategy can be seen as the result of comprehensive consideration of the analyses mentioned above in the light of the theoretical studies and utilisation of analytical business models.
KEYWORDS: franchise, market, plan, budgens,
C/M/318. A Comparative Study of Retail Strategy: 3 outlets in the Oxford Street Area
- WORDS:
- 1100
- DATE:
- 2006
- PRICE:
- 19.99 GBP
This report is based on identifying the floor plans, management strategies and marketing aims of three different stores in Oxford Street London. The stores are clothes shop, fast food outlet and museum shop. The customer segmentation for each of these stores is represented with a pie chart and marketing and management strategies for these stores to suggest management and traffic control, customer support and advertising initiatives have been examined. We summarise our report by suggesting how customers use the stores and how the process of store management could be successfully implemented.
KEYWORDS: Clothes Store, Museum Shop, Fast Food Outlet, Management, Brand, retail strategy, mark,
E/M/110. Pre-holiday shopping: market research and sales proposal for Boots Group Plc
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines pre-holiday shopping in the UK offering a proposal to open a holiday shop within Boots. Analysis of the existing Boots sales is conducted, the shop design is described, consumers’ attitudes towards pre-holiday shopping are studied, market opportunities for retailers are identified.
KEYWORDS: Pre-holiday shopping, Boots,
E/M/135. Retail Marketing: Compare and contrast Mamas and Papas with JoJo Maman B?B?
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper companies approaches to marketing of two retail stores in the maternity industry analysing the strengths and weaknesses of their online sales. A study of customers' attitudes towards both stores is conducted using the methods of primary data (focus groups) and secondary data analysis. Recommendations are offered on the basis of the research findings.
KEYWORDS: Maternity industry, Mamas and Papas, JoJo Maman B?B?, online, e-tail,
P/M/782. Retailing: theory and analysis
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper offers a theoretical approach to retailing reviewing its definitions and features, describing the elements of the marketing mix analysis and reflecting on the competition within the retail sector. The issues of customer care and e-tail are highlighted.
KEYWORDS: Retail, marketing mix, competition,
S/M/177. Giordano Retail Marketing
- WORDS:
- 2800
- DATE:
- 2006
- PRICE:
- 29.99 GBP
This report is about what are Giordano’s sources to gain a competitive advantage. The framework of this part covers how relax and efficient does Giordano approach their customers, how excellent quality service they provide to the customers and finally the value of money through promotions and very aggressive advertising. This report also focuses on what strategy and tactics did Giordano apply on their positioning strategy and they did this by using high quality service and cost leadership in providing great customer value that none of their competitors are able to match. It then continues what factors and marketing strategies does Giordano have to take into account in order to penetrate the UK market. Consumer characteristics and behaviours was one of the factors they had to look at, they had to study what customers in the UK are looking for and what price range could they sell the clothes. Government Attitudes to Distribution and Business Structure in the retail store are also one of the factors that Giordano had to take into account. Finally a recommendation and retail marketing performance was look at in the end. These factors were store image and brand equity, that means they needed to give a good impression to the public so Giordano have to use their smiling to the customers to get a good brand image and customer loyalty.
KEYWORDS: Brand, product, retail, Giordano, Marketing, Research, promotion, competition, environ,
C/M/175. Marketing Intermediaries: A Case of Computer Software Manufacture
- WORDS:
- 700
- DATE:
- 2005
- PRICE:
- 9.99 GBP
This short report provides recommendations on the effective use of marketing intermediaries for a computer software manufacture. Various distribution channels are analysed and presented as diagrams.
KEYWORDS: marketing, intermediaries, computer, software, manufacture,
E/M/15. Analysis of retail marketing strategy of Tesco.com
- WORDS:
- 4000
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The purpose of this report is to analyse the retail marketing strategy of Tesco.com. The report examines the impact of ICT on service design, delivery and identifies Tesco's key success factors and competitive advantages that it has managed to create, maintain and to make recommendations for the future of Tesco.com. The paper provides information about Tesco, followed with an in-depth analysis of Tesco.com and an overview of the growing online market place. This paper is backed with a host of theoretical models and up-to-date examples.
KEYWORDS: retail, marketing, strategy, tesco, com,
C/M/75. 'A commonly accepted view of retail promotion is that it engages with activities and functions whose primary role is to invite, persuade and generally stimulate interest in and acceptance of the retailer and its policies' (Kent and Omar.Retailing.
- WORDS:
- 1000
- DATE:
- 2004
- PRICE:
- 19.99 GBP
This report is critically analysing the promotional activities of Sainsbury's
KEYWORDS: a, commonly, accepted, view, retail, promotion, engages, activities, functions, primary, role, invite, persuade, stimulate, acceptance, retailer, policies, kent, omar, retailing,
P/M/263. Retail Marketing: changing from 'location, location, location' to multi-channel retailing
- WORDS:
- 2000
- DATE:
- 2004
- PRICE:
- 29.99 GBP
This report provides literature review whether the current state of retailing is changing its most vital element to sell: from being 'location-oriented' to being a multi-channel retail outlet, allowing people to make purchases at their convenience.
KEYWORDS: retail, marketing, changing, location, location, location, multi-channel, retailing,
P/M/367. Trends in fashion businesses and online shopping
- WORDS:
- 6000
- DATE:
- 2004
- PRICE:
- 69.99 GBP
The paper discussed the issues related to fashion and fashion industry comparing the trends in clothing businesses in Great Britain and Pakistan. Economic, social, cultural and technological factors behind the identified differences in fashion industry are discussed. Competitive analysis of boutique businesses is conducted outlining business strategies and success factors of online trade. Report is finished with the development of marketing plan for online fashion shop.
KEYWORDS: trends, fashion, businesses, online, shopping,
P/M/127. How can Boots the Chemist enter the South East Asian Markets: Indonesia, Malaysia and Singapore
- WORDS:
- 3500
- DATE:
- 2003
- PRICE:
- 39.99 GBP
This paper attempts to examine the possible motives for Boots to expand out of the domestic market into SE Asia, the techniques available for identifying these opportunities, and the availability of market entry mechanisms. In conclusion, a proposed retail strategy is offered that Boots may choose to adopt should they decide to enter the foreign market chosen.
KEYWORDS: boots, chemist, enter, south, east, asian, markets, indonesia, malaysia, singapore,
P/M/649. Selling infant toys though supermarkets
- WORDS:
- 2000
- DATE:
- 2003
- PRICE:
- 29.99 GBP
The paper reports on using supermarkets to sell a new infant toy line introduced by the Innovative Toys Inc reviewing the background of the company, the advantages and disadvantages of toy distribution through supermarkets, the issues of channel conflict and power, etc. Recommendations are given about the tactics of using the supermarket distribution channel.
KEYWORDS: Innovative Toys, supermarket, distribution channel,
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