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Retail Marketing

S/M/177. Giordano Retail Marketing

WORDS:

2800

DATE:

2006

PRICE:

29.99 GBP

This report is about what are Giordano’s sources to gain a competitive advantage. The framework of this part covers how relax and efficient does Giordano approach their customers, how excellent quality service they provide to the customers and finally the value of money through promotions and very aggressive advertising. This report also focuses on what strategy and tactics did Giordano apply on their positioning strategy and they did this by using high quality service and cost leadership in providing great customer value that none of their competitors are able to match. It then continues what factors and marketing strategies does Giordano have to take into account in order to penetrate the UK market. Consumer characteristics and behaviours was one of the factors they had to look at, they had to study what customers in the UK are looking for and what price range could they sell the clothes. Government Attitudes to Distribution and Business Structure in the retail store are also one of the factors that Giordano had to take into account. Finally a recommendation and retail marketing performance was look at in the end. These factors were store image and brand equity, that means they needed to give a good impression to the public so Giordano have to use their smiling to the customers to get a good brand image and customer loyalty.

KEYWORDS: Brand, product, retail, Giordano, Marketing, Research, promotion, competition, environ,