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Retail Marketing

P/M/782. Retailing: theory and analysis

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper offers a theoretical approach to retailing reviewing its definitions and features, describing the elements of the marketing mix analysis and reflecting on the competition within the retail sector. The issues of customer care and e-tail are highlighted.

 

KEYWORDS: Retail, marketing mix, competition,

 
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