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Retail Marketing

P/M/649. Selling infant toys though supermarkets

WORDS:
2000
DATE:
2003
PRICE:
29.99 GBP

The paper reports on using supermarkets to sell a new infant toy line introduced by the Innovative Toys Inc reviewing the background of the company, the advantages and disadvantages of toy distribution through supermarkets, the issues of channel conflict and power, etc. Recommendations are given about the tactics of using the supermarket distribution channel.

 

KEYWORDS: Innovative Toys, supermarket, distribution channel,

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