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Retail Marketing

P/M/367. Trends in fashion businesses and online shopping

WORDS:
6000
DATE:
2004
PRICE:
69.99 GBP

The paper discussed the issues related to fashion and fashion industry comparing the trends in clothing businesses in Great Britain and Pakistan. Economic, social, cultural and technological factors behind the identified differences in fashion industry are discussed. Competitive analysis of boutique businesses is conducted outlining business strategies and success factors of online trade. Report is finished with the development of marketing plan for online fashion shop.

 

KEYWORDS: trends, fashion, businesses, online, shopping,

 
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