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Retail Marketing
E/M/135. Retail Marketing: Compare and contrast Mamas and Papas with JoJo Maman B?B?
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper companies approaches to marketing of two retail stores in the maternity industry analysing the strengths and weaknesses of their online sales. A study of customers' attitudes towards both stores is conducted using the methods of primary data (focus groups) and secondary data analysis. Recommendations are offered on the basis of the research findings.
KEYWORDS: Maternity industry, Mamas and Papas, JoJo Maman B?B?, online, e-tail,
Other Papers On: Retail Marketing
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Keywords Tag Cloud
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