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E/M/110. Pre-holiday shopping: market research and sales proposal for Boots Group Plc
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines pre-holiday shopping in the UK offering a proposal to open a holiday shop within Boots. Analysis of the existing Boots sales is conducted, the shop design is described, consumers’ attitudes towards pre-holiday shopping are studied, market opportunities for retailers are identified.
KEYWORDS: Pre-holiday shopping, Boots,
Other Papers On: Boots Group Plc
Other Papers On: Marketing Research
Other Papers On: Retail Marketing
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