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Retail Marketing

C/M/75. 'A commonly accepted view of retail promotion is that it engages with activities and functions whose primary role is to invite, persuade and generally stimulate interest in and acceptance of the retailer and its policies' (Kent and Omar.Retailing.

WORDS:
1000
DATE:
2004
PRICE:
19.99 GBP

This report is critically analysing the promotional activities of Sainsbury's

 

KEYWORDS: a, commonly, accepted, view, retail, promotion, engages, activities, functions, primary, role, invite, persuade, stimulate, acceptance, retailer, policies, kent, omar, retailing,

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