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C/M/675. Store Image and Brand Perception at Next

WORDS:
1700
DATE:
2007
PRICE:
19.99 GBP

The paper examines the store image and brand perception of the Next brand in seven of their Leeds stores. Descriptions are given to Next merchandise, store layout and atmosphere, services, locations, etc. References are made to the work of McGoldrick (2002) on retail marketing. Opinions of Next customers in Leeds are discussed.

 

KEYWORDS: Next, retail marketing, store image, brand perception.,

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