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Retail Marketing

C/M/611. Zara: retail marketing

WORDS:
2800
DATE:
2007
PRICE:
29.99 GBP

The paper offers a case study of Zara's supply chain analysing its vertical integration, explaining how it supports the 'fast fashion' industry, discussing their market orientation, etc. Zara is compared with their major competitors in terms of experience and product offer.

 

KEYWORDS: Zara, supply chain, market orientation, fashion,

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