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Retail Marketing
C/M/318. A Comparative Study of Retail Strategy: 3 outlets in the Oxford Street Area
- WORDS:
- 1100
- DATE:
- 2006
- PRICE:
- 19.99 GBP
This report is based on identifying the floor plans, management strategies and marketing aims of three different stores in Oxford Street London. The stores are clothes shop, fast food outlet and museum shop. The customer segmentation for each of these stores is represented with a pie chart and marketing and management strategies for these stores to suggest management and traffic control, customer support and advertising initiatives have been examined. We summarise our report by suggesting how customers use the stores and how the process of store management could be successfully implemented.
KEYWORDS: Clothes Store, Museum Shop, Fast Food Outlet, Management, Brand, retail strategy, mark,
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