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C/M/2006. Dissertation outline. How green is green marketing? Case of UK high street fashion retailers

WORDS:
590
DATE:
2011
PRICE:
9.99 GBP

The paper presents an outline of the dissertation on the initiatives in green marketing undertaken by UK high street fashion retailers. The aim and question of the dissertation are formulated, the sources and areas of the literature review are indicated, research methodology is described.

 

KEYWORDS: Dissertation outline, green marketing, UK high street fashion retailers,

 
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