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Retail Marketing

C/M/1419. Marketing role of product packaging

WORDS:
1300
DATE:
2010
PRICE:
19.99 GBP

The paper looks at various aspects of product packaging, describing its basic elements and principles, and highlighting its crucial role in product development and marketing. The paper argues whether packaging design contributes towards gaining competitive advantage of the product in the market.

 

KEYWORDS: Product packaging, product development, marketing,

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Paper received thanks. I was pleased with the speed of processing the order. James M