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C/B/1787. Retail marketing: case study of J D Wetherspoon

WORDS:
2600
DATE:
2009
PRICE:
29.99 GBP

The paper presents a case study of J D Wetherspoon describing their position within the UK food retail sector using the model of Porter’s generic strategy, and conducting analysis along the lines of the marketing mix and PESTEL models. The issues of brand management and operational challenges faced by retailers when they undertake internationalisation are discussed.

 

KEYWORDS: Retail marketing, marketing mix, PESTEL, J D Wetherspoon, Porter’s generic strategies, brand, internationalisation,

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