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C/B/1652. Retail Marketing: Case Study of J D Wetherspoon

WORDS:
2700
DATE:
2009
PRICE:
29.99 GBP

The paper offers a case study of J D Wetherspoon analysing their competitive strategies, competitive position, retail marketing, retail brand management and the operational challenges facing retailers who seek to internationalise their business. The models of Porter’s Five Forces and generic strategies, Bowman’s strategy clock, and marketing mix are used in the analysis.

 

KEYWORDS: Retail Marketing, J D Wetherspoon, marketing mix, Porter’s Five Forces, generic strategies,

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Other Papers On: Wetherspoons'
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Retail Marketing
Other Papers On: Porter's 5 Forces Analysis

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