Browse our collection of papers in
Relationship Marketing
C/M/2205. Relationship Marketing: Case Study of Nando's
- WORDS:
- 2650
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the effects of relationship marketing (RM) on stockholders using a case study of the UK restaurant Nando’s. The company’s background is described, RM theory is reviewed, the importance of customer relationship management (CRM) is highlighted suggesting recommendations about the ways to improve Nando’s relationship with their customers and employees.
KEYWORDS: Nando’s, relationship marketing, customer relationship management, CRM,
C/M/2146. Relationship marketing and competitive advantage at Air France
- WORDS:
- 1150
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper focuses on relationship marketing at Air France, and begins by providing the background to the company. It aims to understand how relationship marketing can obtain competitive advantage. The following questions are answered: With whom does Air France have key relationships and what is the basis of that relationship? rnHow might a relationship marketing approach give Air France competitive advantage?
KEYWORDS: Relationship marketing, Air France, competitive advantage!,
S/M/585. Proposal. Strategies of relationship marketing towards luxury cars: case study of Canterbury
- WORDS:
- 3350
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper proposes research into the marketing strategies used in the UK car retail sector suggesting a study of the luxury car market in Canterbury. The background, objectives and significance of the research are explained, literature is reviewed on the theory of relationship marketing, market segmentation, customer retention, etc. The methodology of the proposed research is described, the project’s timeline is indicated.
KEYWORDS: Proposal, relationship marketing, luxury cars, Canterbury,
C/OM/260. TQM and Relationship Marketing in Eurostar
- WORDS:
- 2750
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the practices of Total Quality Management (TQM) used by Eurostar, a high speed rail service provider. The steps in improving the quality of their service are examined suggesting recommendations on the basis of Crosby’s 14-step guidelines. The strategies of Eurostar’s relationship marketing are discussed.
KEYWORDS: Total Quality Management, TQM, Eurostar, service quality, relationship marketing,
C/EI/130. Developing B2C Ecommerce – A Report for AirAsia
- WORDS:
- 2850
- DATE:
- 2010
- PRICE:
- 29.99 GBP
By examining AirAsia’s financial and competitive position, the paper looks at a strategy for the development of the low-cost Malaysian airline. The first operator in its region to follow the Western model of ticketless travel, AirAsia now challenges the primacy of the national carrier, but the research looks at how the application of value-added services – travel insurance, credit cards, car hire – and new technology (installing card readers linked to Malaysian government databases, thus speeding up check-in procedures) could further shape its future. The paper also examines the competitive position of AirAsia, which has been partly assisted by the advantageous tax arrangement it enjoys with the Malaysian Government.
KEYWORDS: B2C Ecommerce, AirAsia, value-added services, financial structure, business developments, low-cost airlines, relationship marketing,
C/M/1338. Proposal. Relationship Marketing of Burger King
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper proposes to examine the role of relationship marketing (RM) in the hotel and hospitality industry and the fast-food industry with a focus on Burger King PLC. Research structure and expected results are discussed, the methodology is outlined, a review of literature is presented touching on the RM theory and Burger King background, the validity of the study is estimated.
KEYWORDS: Proposal, Relationship Marketing, Burger King, Fast Food Restaurants,
S/M/531. 4Ps framework in relationship marketing
- WORDS:
- 2850
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the relevance of the 4Ps analysis for relationship marketing (RM) providing a review of related literature, critically discussing different approaches to the 4Ps paradigm and different strategic frameworks for RM including Anglo-Australian model, North American model, etc.
KEYWORDS: 4Ps, relationship marketing,
S/M/528. Relationship marketing: dominant management paradigm of today
- WORDS:
- 2650
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the concept of relationship marketing (RM) comparing it with the marketing mix model and discussing RM dimensions, the history of its development, differences from traditional forms of transaction, etc. The so-called Six Markets model is detailed including customer market, internal market, referral market, supplier market, recruitment market and influence market.
KEYWORDS: Relationship marketing, marketing mix, 4Ps, Six Markets Model,
C/PS/143. Dissertation. Theory of learning and its practical application in relationship marketing
- WORDS:
- 10100
- DATE:
- 2009
- PRICE:
- 109.99 GBP
The dissertation investigates the features of the learning process as part of our development as individuals. Literature is reviewed on the theory of learning and learning styles. A number of psychological tests are suggested including VARK model (Visual, Aural, Reading/Writing and Kinaesthetic), Myers-Briggs Type (MBT) indicator, etc. to evaluate the researcher’s individual learning style, performance within team environment, psychometric characteristics, etc. The concept of lifelong learning is defined discussing its implications for career choice, career paths and professional skills in relationship marketing (RM). RM as a discipline is analysed considering its evolution, reviewing RM theories, and offering a case study of RM in the market of marine pumps. Conclusions are made about social and psychological underpinnings of RM.
KEYWORDS: Dissertation, Learning Styles, Life-Long Learning, VARK, Myers-Briggs Type, Relationship Marketing,
C/M/1173. Marketing Electronics in Business and Institutional Sectors
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the importance of branding in business and institutional sectors of the electronics industry discussing what steps should be taken by suppliers to effectively manage client relationships. Examples of recent marketing campaigns of electronics are presented.
KEYWORDS: Electronics, Business Institutions, marketing campaigns,
C/M/1135. Relationship marketing at Energa Czarni Slupsk club
- WORDS:
- 8600
- DATE:
- 2009
- PRICE:
- 89.99 GBP
The paper examines the current relationship marketing (RM) strategies of the Polish basketball club Energa Czarni Slupsk describing the methodology of the study, the research design and the data collection techniques via interviews. The findings of the research are analyzed making conclusions about the levels of customer satisfaction towards the RM strategies of the club. Recommendations are suggested about the areas of the club’s relationships with the customers that need improvement.
KEYWORDS: Relationship marketing, Energa Czarni Slupsk,
S/M/468. Critically discuss why marketing internationally requires a good understanding of Relationship Marketing and cultural differences
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the importance of cultural awareness in international marketing practices discussing the current globalization trends, and identifying the factors that affect international marketing, i.e. the differences in language, religion, symbolic meanings, values and norms that lead to differences in customers' behaviour. Hofstede's and Hall's models of cultural dimensions are reviewed, the role of relationship marketing (RM) is emphasized.
KEYWORDS: International culture, cultural differences, international marketing, relationship mar,
C/B/1406. Marketing Management and Strategy
- WORDS:
- 2200
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper provides answers to four questions about competitive advantage (CA) and relationship marketing (RM): Discuss what is meant by competitive advantages and give examples of how it may be obtained. Outline, using appropriate framework, how an organisation may try to develop a competitive advantage. Explain the concept of 'relationship marketing' and the importance of creating customers value and relational benefits in the hospitality industry. Discuss the key requirement necessary to ensure the success of a relationship marketing programme. Theories of CA and RM re reviewed, examples are given of companies' strategies aimed at achieving CA through RM policies.
KEYWORDS: marketing, management, strategy,
C/M/996. Explain the concept of 'relationship marketing' and the importance of creating customers value and relational benefits in the hospitality industry. Discuss the key requirement necessary to ensure the success of a relationship marketing programme.
- WORDS:
- 850
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper explains the concept of 'relationship marketing' and the importance of creating customers' value and relational benefits in the hospitality industry. It discusses key requirements necessary to ensure the success of a relationship marketing programme.
KEYWORDS: explain, concept, relationship, marketing, importance, creating, customers, value, relational, benefits, hospitality, industry, discuss, key, requirement, ensure, success, relationship, marketing, programme,
C/M/735. Difference between relationship formation in marketspace and marketplace
- WORDS:
- 1900
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines the difference between marketspace and traditional marketplace discussing the formation of relationship with customers, and showing advantages and disadvantages of the virtual Internet marketspace
KEYWORDS: Customer relationship, marketspace, marketplace, virtual, Internet,
C/M/752. Marketing Relationships in Virgin Group
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper reports on the marketing relationships in the Virgin Group describing the company's background, identifying the main stakeholders and customer dynamics, and evaluating the methods used to maintain external and internal relationships with their marketing channels.
KEYWORDS: Marketing Relationships, Virgin Group, stakeholders, customer dynamics,
C/M/799. Virgin Group: Marketing Relationship Management
- WORDS:
- 1600
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines the scope of integrated marketing communication (IMC), using Virgin Group as a case study. The role of relationship management within Virgin Group is considered with respect to IMC, recommendations are suggested about communication strategies that Virgin can take up in the future.
KEYWORDS: Virgin, integrated marketing communication, CRM, relationship management,
C/M/802. Impact of culture on Database Marketing concepts
- WORDS:
- 6500
- DATE:
- 2008
- PRICE:
- 69.99 GBP
The paper examines the concept of database marketing (DM) linking it to relationship marketing and considering it with regard to today's automotive industries. Academic literature is reviewed on the theory of marketing mix, relationship marketing, database marketing, organisational culture, etc. A case study of DM in Jaguar is conducted using the methods of primary data collection through interviews and sampling. Conclusions are made about the DM implementation.
KEYWORDS: Database marketing, relationship marketing, Jaguar, automotive industry,
C/M/902. Relationship Marketing and the Internet in Pharmaceutical Industry
- WORDS:
- 6500
- DATE:
- 2008
- PRICE:
- 69.99 GBP
The paper examines how the Internet and relationship marketing can contribute to the pharmaceutical industry, helping pharmaceutical companies to gain access to physicians and build customer loyalty. A review of related literature is presented discussing the move from traditional marketing and customer acquisition to relationship marketing and customer loyalty. The changes of customer loyalty in an online environment and their implications for the pharmaceutical industry are considered.
KEYWORDS: Internet, relationship marketing, customer loyalty, e-loyalty, pharmaceutical industry,
C/M/909. Relationship Marketing and the Internet in Pharmaceutical Industry
- WORDS:
- 4000
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper examines how the Internet and relationship marketing can contribute to the pharmaceutical industry by helping pharmaceutical companies to gain access to physicians and build customer loyalty. Literature is reviewed focusing on the move from traditional marketing and customer acquisition to relationship marketing and customer loyalty. The implications of these changes for the pharmaceutical industry are considered.
KEYWORDS: Relationship marketing, customer loyalty, e-loyalty, pharmaceutical industry,
C/M/934. Marketing Analysis for OTC companies in Gastrointestinal category: importance of CRM with Pharmacies
- WORDS:
- 1700
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines the relationship between the UK healthcare (HC) industry and the over-the-counter medicine (OCT) industry addressing the significance of customer relationship management (CRM) towards pharmacies. OTC markets are analyzed using Porter's Five Forces, PESTEL, STP (Segmentation, Targeting and Positioning), 7 Ps and 4 Ps models. Conclusions are made about the need to strengthen CRM ties between the supplier and pharmacy.
KEYWORDS: Customer Relationship Management, CRM, PESTEL, Porters Five Forces, 7 Ps, 4 Ps, STP,
C/HR/140. Relationship marketing at Tesco and the application of knowledge management and strategic human resource management
- WORDS:
- 4500
- DATE:
- 2007
- PRICE:
- 49.99 GBP
This paper critically reviews the relationship marketing, knowledge management and strategic human resource management literatures in order to assess the marketing strategy of Tesco. First, these three literatures are critiqued. Next, Tesco's associated learning is discussed, together with the implications that an understanding of these literature areas have had on the company's marketing strategy.
KEYWORDS: Relationship marketing, knowledge management, strategic human resource management, cu,
C/M/393. The Relationship Marketing Literature: A Critical Review
- WORDS:
- 2500
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The relationship marketing literature has received considerable criticism on a wide number of bases, including its origin, the definitions that govern it, and the parameters that surround it, its usefulness to strategic marketing, and many others. This critical literature review aimed to examine the relationship marketing literature, understanding the actual impact that it has had on marketing practice.
KEYWORDS: Relationship marketing literature, critical literature review, strategic marketing,
C/M/411. Can the Internet, as an effective marketing tool, be used to improve Vodafone's Customer Relationship?
- WORDS:
- 4900
- DATE:
- 2007
- PRICE:
- 49.99 GBP
Customer relationship management has emerged as an important field in the recent years. Vodafone has been experiencing problems with high churn rates of customers and needs to improve its customer relationships. Internet has changed the face of almost all the business practices. Based on these rationale the paper attempts to establish the usefulness of internet as a marketing tool to improve Vodafone's customer relationship. The paper begins with a brief review of the company's current situation and then provides arguments based on a literature review outlining both the benefits and challenges posed by web based customer relationship management.
KEYWORDS: Vodafone, Customer relationship management, Internet,
C/M/548. Customer Relationship Marketing: Lufthansa Passenger Transportation
- WORDS:
- 1500
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The report is based on a relationship marketing analysis of the Lufthansa Group. It would identify the various stakeholders of the Lufthansa group and analyse the different aspects of CRM in the Lufthansa Passenger Transport. The report also discusses the tactics adopted by Lufthansa to create a loyal customer base through various strategies of CRM. In the concluding section, the author would make suggestions which could improve the relationship marketing at Lufthansa Group.
KEYWORDS: Lufthansa, Customer Relationship Marketing, Stakeholders,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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