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Relationship Marketing
S/M/528. Relationship marketing: dominant management paradigm of today
- WORDS:
- 2650
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the concept of relationship marketing (RM) comparing it with the marketing mix model and discussing RM dimensions, the history of its development, differences from traditional forms of transaction, etc. The so-called Six Markets model is detailed including customer market, internal market, referral market, supplier market, recruitment market and influence market.
KEYWORDS: Relationship marketing, marketing mix, 4Ps, Six Markets Model,
Other Papers On: Relationship Marketing
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Thanx for the paper. I got it and would like to have few more in the future.G.Patel
