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Relationship Marketing
S/M/468. Critically discuss why marketing internationally requires a good understanding of Relationship Marketing and cultural differences
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the importance of cultural awareness in international marketing practices discussing the current globalization trends, and identifying the factors that affect international marketing, i.e. the differences in language, religion, symbolic meanings, values and norms that lead to differences in customers' behaviour. Hofstede's and Hall's models of cultural dimensions are reviewed, the role of relationship marketing (RM) is emphasized.
KEYWORDS: International culture, cultural differences, international marketing, relationship mar,
Other Papers On: International Marketing
Other Papers On: Relationship Marketing
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Thanx for the paper. I got it and would like to have few more in the future.G.Patel
