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Relationship Marketing
P/M/581. Trust in business relationships
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines relationship marketing discussing the dimensions of business relationships, i.e. commitment, trust, cooperation and adaptation, and focusing on the role of trust in business-to-business marketing. Literature on the concept of trust is reviewed including trust scenarios and types, trust development in sales, relationship commitment, etc.
KEYWORDS: trust, business, relationships,
Other Papers On: Relationship Marketing
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Thanks for your fabulous service. I have received the paper.Rebecca
