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Relationship Marketing
P/M/573. Nectar loyalty programme
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper reports on Loyalty Management UK conducting the companys SWOT analysis, describing the background of the Nectar scheme and discussing advantages and disadvantages of retailer loyalty programmes from the perspective of customers and retailers. Strategic options for Nectars competitor Air Miles are outlined.
KEYWORDS: nectar, loyalty, programme,
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