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Relationship Marketing
P/M/433. Efficacy of relationship marketing
- WORDS:
- 2000
- DATE:
- 2004
- PRICE:
- 29.99 GBP
The paper gives an overview of relationship marketing providing its definition and discussing its historical background, reasons for popularity among professionals and academics, methodologies and practices, advantages over transactional exchange, and future prospects.
KEYWORDS: efficacy, relationship, marketing,
Other Papers On: Relationship Marketing
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