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Relationship Marketing

P/M/167. Relationship Marketing

WORDS:
4000
DATE:
2003
PRICE:
49.99 GBP

This report provides several definitions of relationship marketing, fundamentals of relationship marketing, Academics theories of Relationship Marketing, Changes in Relationship Marketing Approach, importance of relationship marketing and drawbacks of relationship marketing. The report is illustrated with several examples of relationship marketing.

 

KEYWORDS: relationship, marketing,

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