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Relationship Marketing
P/M/124. CRM - Customer Relationship Marketing
- WORDS:
- 3000
- DATE:
- 2003
- PRICE:
- 39.99 GBP
This paper investigates Customer Relationship Marketing, merits and limitations of CRM, its applicability to mass consumer markets and the future of CRM. This paper also outlines how benefits and technologies brough by CRM can be deployed in the other Marketing and marketing communications areas (in particular PR)
KEYWORDS: crm, -, customer, relationship, marketing,
Other Papers On: Relationship Marketing
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Keywords Tag Cloud
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