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Relationship Marketing

E/M/96. Customer complaints: role, problems, solutions

WORDS:
496
DATE:
2006
PRICE:
9.99 GBP

The paper examines the role of customer complaints in improving the quality of the company’s products and services. Analytical tools used to identify customer problems are reviewed, the experience of dealing with customer complaints in WCH hospital is described.

 

KEYWORDS: Customer, complaint, hospital,

 
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