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Relationship Marketing
C/M/95. Relationship Marketing
- WORDS:
- 2500
- DATE:
- 2004
- PRICE:
- 29.99 GBP
The following report provides a critical account of the concept of Relationship Marketing, its evolution and current state. Moreover, the report assesses the role of retail loyalty schemes in creating customer loyalty.
KEYWORDS: relationship, marketing,
Other Papers On: Relationship Marketing
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